by anthony kim founder of 瑞士vs喀麦隆亚盘赔率
to all the teachers and educators who have the passion— and make the commitment— to change lives every day.
the role of educators is awesome —and i mean that literally. teachers change lives. on a daily basis, teachers —including all of us who tutor, assist, mentor, lead, and create a community of learners— change the trajectory of students’ lives. teachers change what students aspire to. they affect how students perceive themselves. they transmit tangible skills and ways of thinking that students will apply throughout their lives. underlying this awesome reality is another one: it is a challenge to maintain the inspiration, passion, confidence, and skills to make this potential a reality. i speak from my own experiences as a 20-year veteran of educational organizations and the founder of 瑞士vs喀麦隆亚盘赔率 , a company that empowers teachers to personalize learning and helps district leaders to scale it across all schools. although we’re in an era of high standards, common core requirements, high-stakes tests, and greater teacher and school accountability than ever before, i know our teachers and schools have the capacity to succeed. i can’t say it loudly and clearly enough. we don’t need a model of superhuman superhero teachers. we need to use the power of technology and educational design—combined with the high aspirations we all begin with—in order to create innovative learning environments that foster personalized learning for everyone. it’s the teacher’s path to want to change the world—to work on the hearts and minds of our youth and to guide them to becoming empowered, engaged, creative, and productive. i hope this playbook offers you inspiration and ways of thinking that will encourage you on your path as the great educator you are.
the greatest common denominator in effective teaching and learning is personalization.
we are at a new moment in our ability to make education relevant, individualized, and effective for students and teachers alike. the components of customized education have always existed, but never before have we had the capability to extend that personalized approach to all students of all abilities. the accessibility and effectiveness of technology is at a “tipping point” where it can deliver on its promise while creating more room for creativity and connection than ever before.
for the past 30 years, technology has been making its way into classrooms in fits and starts. we’ve seen computers on carts, computer stations, ipads or laptops for every student, computer labs, and all kinds of smart boards and other tools to enrich our classrooms and teaching. but the benefits have been uneven, frustrating, and unreliable.
however, we are at a unique moment in the evolution of technology in the classroom. the tools and capabilities themselves have caught up to the demands of teachers and students:
we can finally bring the ubiquity of technology in the “real world” into our classrooms. we are able to provide a level of personalization and customization that can transform the educational experience of teachers and students. a useful model is to think of personalization as a simple equation with three elements:
personalized learning + technology platforms and tools + whole school design = high engagement and sustainable success
personalized learning allows students to get the instruction and direction they need, when they need it. personalized learning means that students’ needs are known to the teacher. it means that students’ learning styles, skills, and even personal issues affecting their learning ability are known as well. through personalized learning, teachers can “catch” students before they get stuck, plateau, give up, and disengage.
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carefully chosen and relevant technology platforms and materials give teachers more time for personal, in-depth interaction with students. students are accustomed to technology in every aspect of their lives and see technology as something “personal”, or meeting their individual needs and interests, and part of their everyday experience.
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integrating technology, relevant instruction, and facilitating deeper learning and personal connections happens through creative and effective classroom design. the elements of classroom design — layout of a classroom, instructional models used, timing of lectures, group projects, and independent work — are among those that create the environment for engaged and optimal learning.
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when all three of the elements work together, we see students receiving regular feedback from the use of relevant tools and more individualized time with teachers which results in more ownership of learning, excitement, and pride over progress.
the personalization equation works because…
personalization is now possible— and scalable the world has changed and education is part of that possible and positive transformation, as we see in this visual blast to the past and future.
personalization meets the needs of the stakeholders
personalization is the practice of dynamically tailoring any service or product to the wants and needs of each user (student, customer, partner).
based upon a study from the university of texas1 , we prefer personalization because: a) we feel more in control, and b) we avoid information overload. information is everywhere, easily accessible, and overwhelming. when you personalize for your stakeholders, they feel more in control, which has a positive effect on their psyche. personalization provides information in a manageable framework, making it easier to engage. when information is personalized, students (or teachers, for that matter) don’t have to spend as much time sorting and filtering. instead, they can go straight to the act of consuming the information.
why personalization matters
our students need to be prepared for the world we live in: a world with universal access to information and where the trick is not finding the information, but understanding it and applying it to improve our work and lives.
a 2013 survey by the national association of colleges and employers (nace), lists the 10 skills employers say they seek, in order of importance:
how do these imperatives align with our educational approach today?
i recently visited a midwestern school district and met with 25 of their senior administrators. they showed me their blueprint for personalized learning and career and college readiness. the basic framework included 6 assessment systems, detailed tracking of standards-based indicators, and online content.
when i asked the assembled group what kinds of students they were hoping to graduate, they said, “thinkers.”
the goal is excellent. but neither their approach, nor their strategic plan, addressed the greatest needs of our current workplaces as listed above — and i said so. overall, the district’s approach represented an industrial age mentality. just like an assembly line manager’s job would be to monitor and report on production quality and ensure that workers follow the factory’s policies and procedures to generate products with efficiency, this district’s strategy was to lay out policies and procedures and measure how efficiently they were followed by their teachers.
when we shift to a model of personalized learning, we ensure the attainment of essential skills while staying focused on each student’s ability to engage, apply, extend, and build on what they learn. we have benchmarks and assessments that identify gaps and target instruction, which leads to competency-based instruction while allowing more time for deeper learning.
are you ready for personalized learning? everyone else is… what do students want from teachers and school?
what do teachers want?
what do principals/administrators want?
what do parents and communities want?
the promise of technology supported personalization
technology-supported education refers to all the separate and combined elements that technology has to offer. it encompasses the total set of software, hardware, programs, devices, and platforms that support teachers and students.
it includes the ipads, chromebooks and other devices, as well as all the software applications from reading programs and math programs used by schools across the country. it also includes the instructional tools that make teachers’ lives easier, such as email, online gradebooks, and computerized testing.
but technology is not limited to this or any list. we must bear in mind that technology changes fast. as gordon moore, co-founder of intel, observed in 1965, the number of transistors per square inch on an integrated circuit had doubled every year since the integrated circuit was invented. technology has been changing and getting cheaper and faster at an equally rapid pace. consider this: a few years ago, the “cloud” didn’t exist, or was only understood as an atmospheric phenomenon in the sky.
in our lifetime, computers have become as common as pencils. we no longer need to “learn” technology—or pencils. it’s not an issue of having technology teachers or tutors treating computers as a separate subject, but rather using technology to make all our teaching and learning more accessible, effective, relevant, and powerful.
how technology helps
how much more gratifying would the teaching job be if you could provide feedback to every student, spend time curating information versus delivering it, and engage students as co-owners of their learning and not simply as vessels of information from teachers and textbooks?
most teachers are juggling a broad range of responsibilities and it’s impossible to get to all of them every day for every student. the result is having too few students a year with whom you have made the type of difference you are most passionate about; too few where you have:
teachers who try to provide personalized learning to students without the support of technology have a heroic task. it’s nearly impossible to sustain the long hours required to teach, review material, and provide individual feedback for student growth. for a teacher today, curation of information and helping students create knowledge is as important as delivering information.
the ubiquity of technology has changed our expectations and experiences. compare these two images of television habits. one depicts a classic—albeit idealized—image of how we consumed media in the past. the other is an advertisement which highlights the way we consume television today.
3 guiding principles regarding technology
there are various ways to implement personalized learning. they include blended learning models, project-based learning, competency-based models, and flipped classrooms. however, these strategies are often unsustainable without the support of technology.
when we turn our attention to technology-supported approaches that can help us in the classroom, too often we fall into habits of extreme thinking— even if we don’t admit it out loud. for example, on one extreme, we are drawn into thinking we need to invest a lot of money in a massive, integrated system which will automatically tell us what to do—a kind of teaching artificial intelligence. on the other extreme, we might focus on acquiring the right ready-made software program(s) which will magically bring every child to grade-level, just by sitting them in front of it.
there are 3 principles you need to accept immediately to move forward:
1. there isn’t an uber technology platform that has the level of intelligence we need or that substitutes for the teacher. there is not a platform which will tell you exactly what you, as a teacher, need to do every day. there are tools which are designed to save teachers time and give them information that would be hard to access by hand.
2. we can’t expect instructional software to solve the teaching and learning problem on its own. i have evaluated hundreds of instructional software programs and have found that fidelity of implementation has a direct correlation to student success. for these programs to be implemented with fidelity, not only do students need to use the programs rigorously, but teachers need to access the data generated by students’ performance to support their lesson planning.
3. software isn’t that smart. let’s think about this in a way that relates to our everyday lives.
3 ways technology amplifies the reach of the teacher
there are unlimited ways technology can support learning, but here are three of the major arenas as a starting point:
everyone always asks me about technology purchases and how to maximize the use of those purchases. there’s a ton of stuff out there so i’m going to spend a little time providing basic information, because i frequently see districts, schools, and teachers trying to hammer a square peg in a round hole.
lms (learning management system) solutions
these products first came out in 2000 and were offered by companies like blackboard, webct (which blackboard later acquired), moodlerooms (which blackboard also acquired), and angel learning (also acquired by blackboard). see a pattern here? the lms started in higher education and was designed to allow professors to post their custom lectures online easily and share those with their students. the lms has gradebook and assessment creation functionality because the professors wanted to create custom assessments. of course, over time, different lms solutions have popped up and added different functionality. many of the social-enabled lms solutions like schoology or edmodo added features that allow students to collaborate in a facebook-like activity feed.
digital content
digital content includes online courses and lessons to help introduce and teach skills. these fall into four categories:
data
the new mantra is “data, data, data.” we all believe that data-driven instruction will improve teaching and learning. get a group of educators in a room, however, and we can’t agree on the data to use. we usually end up wanting to throw everything into the mix. i use a simple approach to help educators think about data: a) how often do you need to see it? b) how much time can you devote to accessing and interpreting it? c) what do you want to do based upon it?
how often? first, let’s take the example of your retirement portfolio. if you are like me, maybe you have a list of all the stocks and funds you own so you can track each one every day online. you may intend to look at it every day, but do you? unless you are day-trading your portfolio, what would you do with this information? do you look at your monthly statements carefully or do you just look at the percentage gain/loss each month? instead of looking at data as whole, we should first think about frequency. what data do teachers need to see every day? what data should they be looking at weekly? this is all in the category of what i call small data. what data do teachers need to look at semi-annually? this and year-over-year data would be the big data for education.
how much time? in a survey we conducted with teachers, they have less than 10 minutes a week to look at data. we are all familiar with the reports that show columns of standards, rows of students, and red-yellowgreen indicators in each cell. are those reports digestable every day, once a week, once a month? how much time does it take? usually those reports take about 30 minutes per class to analyze.
what do you want to do? reports should be designed to provoke different actions. a lengthy standards analysis report, which covers half a year of instruction, isn’t the best report for teachers and student to go back to and act upon. first, it’s a delayed response. second, there may be too many areas of weakness, making it overwhelming to tackle. third, it’s impossible to catch up and get back on track.
bloom’s taxonomy and the roles of technology
most educators are familiar with bloom’s taxonomy, a classification of levels of intellectual behaviors, often presented in early education and teaching courses. every teacher aspires to teach at all levels of bloom. for the student, the “fun”/critical and creative thinking happens at the upper levels of bloom. technology has a role in each level. its impact on higher-level learning is made possible with effective whole school design, as we’ll explore next.
starting with the right process
no matter what the teaching methods, standards, or the technology in our schools, without a coherent strategy and effective processes, student learning will be inconsistent and highly unpredictable.
schools have many approaches to setting goals, implementing change, planning curriculum, managing and evaluating teachers and students, and supporting learning with training, budgeting, it infrastructure, and the rest. at 瑞士vs喀麦隆亚盘赔率 we look at 5 elements of whole school design to implement personalized learning:
ideally, these elements are fully aligned to support a personalized learning effort with long-term support. the way we design—and measure—our personalized learning efforts can have a profound impact on their success. if our approach to school design is stuck in an older, top-down, model, then the efforts across the board will be quickly undermined or forgotten. innovation isn’t rewarded in a classic industrial approach to evaluation and assessment. when we do try to create strategies for innovation and creativity in our classrooms, if the leadership isn’t modeling similar open and flexible processes then the support for the new approaches won’t be sustainable, even if the desire is there.
to illustrate these models of thinking—what can be referred to as “whole school design”—there are three approaches we typically see in businesses and schools.
the top-down “control” (six sigma) approach
in 2009, i decided to learn process improvement. six sigma views all work as a process that can be defined, measured, analyzed, improved, and controlled, sometimes referred to as the dmaic roadmap. many manufacturing organizations and government agencies use this approach. it’s rooted in an industrial model of linear accountability and is especially valuable when it comes to analyzing errors, delays, accidents, and the like. this process may sound familiar in your school district, even if you don’t call it six sigma. in schools it is used to measure student performance and teacher effectiveness.
the result in schools is often overmeasuring and overcontrolling. teachers don’t own the process or see themselves as part of it. they end up feeling like students do: not in charge of their learning and thinking, more caught up in “checking off boxes” than actual student outcomes, and susceptible to disengagement. a top-down control process encourages everyone to “wait it out” till the current effort fades and the next initiative comes along. to engage teachers and make personalization an on-going process that is embraced and owned by the entire school community, there’s another way: a model of design thinking.
design thinking approach (school and project/product level)
after i immersed myself in six sigma, i was introduced to design thinking. it was made popular by david kelley, who founded ideo, the company that designed the first mouse for apple and microsoft, furniture for steelcase, and even the insulin pen. ideo transformed itself from a product design firm to a total design thinking organization where they now apply their methodology to processes, management, and innovation, as well as things.
unlike six sigma, the design thinking approach focuses on the intent to improve a future result by considering both present and future conditions. design thinking is iterative and allows for alternative paths, where six sigma focuses on efficiency and controls.
the design thinking approach is ideally suited to the classroom and school-level teaching processes and classroom designs.
through the design-thinking process, teachers become designers of their learning environment. they empathize with students, brainstorm solutions to a determined need, experiment with new processes or lessons, and continually iterate and test what works and what doesn’t. everyone becomes invested in the choices made and their outcomes. failure and the need for improvements are built into the approach so no one teacher, curriculum, or method is deemed “wrong.” the entire school community can strengthen their efforts together.
organization improvement (baldrige) approach (district and management level)
in spite of my excitement about the applications of design thinking, i realized there was a gap. design thinking is geared toward products and processes, and was only beginning to be applied to larger leadership issues and organization improvement.
in my search for design thinking approaches that would better support school design, i was fortunate to be introduced in 2013 to the baldrige performance excellence framework by the cao of horry county schools in sc, cindy ambrose. it specifically looks at organization improvement and is enormously useful for district level change and strategy. utilized by many worldclass organizations like the ritz-carlton hotels and boeing, when applied to schools baldrige provides an implementation model which brings together student learning outcomes, customer (student) satisfaction/engagement, process efficiency, workforce (teacher/administrator) satisfaction/engagement, budgetary results, and social responsibility.
in my work with educators, i don’t recommend using six sigma to measure programs within a district unless approaches along the lines of design thinking and baldrige are already embedded within the organization. using a linear process will give you linear results.
i typically use the design thinking process for school design and think about the district in terms of the baldrige framework. the design thinking process provides the right mindset for creating a school design that meets the needs of students. the baldrige framework allows the district to provide organizational support around the high-level vision and goals.
why whole school design is so important: engagement
historically, data shows that the more time kids spend in school, the less engaged they are. and we know that engagement leads to improved education outcomes.
given our ever-increasing expectations, including common core standards and society’s demands for highly educated adults, we need to achieve new levels of engagement and academic success. the personalization that is achievable with technology-supported schools and whole school design is significant and holds the potential for larger-scale impact in our schools.
take a look at these snapshots:
1. engagement nationally of students over time: in this gallup survey done in 2013, reported by brandon busteed, executive director, gallup education, the decrease is steep and disturbing.
2. engagement in blended classrooms: these charts demonstrate the potential impact of personalization on student engagement and education gains, based on a blended learning initiative in oakland, ca. things are heading in the right direction.
design begins with empathy—put yourself in your students’ shoes
if we recognize that engagement is central to student success, it’s important to actually put yourself in your students’ shoes. sit in their chairs. follow their timetables and instruction. track your engagement, excitement, boredom, and learning. fill out this empathy map when putting yourself in the students’ shoes. what is the student saying, thinking, feeling, and doing during class?
consider:
observe your own learning process
there are many theories and approaches to the learning process. before following the latest fad or methodology, first observe your own learning process. imagine one thing you learned recently or made an effort to improve (e.g., a language, instrument, sport, topic, or skill like cooking, gardening, dog training, or social media) and think about how you approached learning it, and how that might have been different than other things you have learned at different times. think about how to take your own experence and translate it into the classroom.
redefine goals
technology is powerful, but it’s only as effective as the strategy and goals it is harnessed to serve. as you start to move away from a model of “command and control” and “teaching to the middle” toward desired outcomes, consider the following three-dimensional x-y-z model.
think about each student’s position across each axis and where you want that student to go. what path does each student have to take to get to the highest level of learning? to be at, or above, grade level? to be creating, extending, and applying ideas?
rethink the environment
our schools and classrooms are unlike any other experience we have today. our homes and bedrooms are like customized entertainment and learning centers. in wealthy and modest homes alike, there are multiple tvs or tv-viewing screens, fancy and inexpensive tablets, game consoles, and more. landlines are being replaced with cell phones, even for school-age kids. at work, tablets are finding their way onto industrial floors and construction sites. access to information is everywhere. flexible meeting rooms allow for ad hoc conferences and group collaboration. our classroom designs can mirror these changes and foster new, personalized access to information and ways of learning.
in the illustration, to the right of bloom’s taxonomy is a diagram of a classroom and an example of how a classroom might be set up to support each level.
develop a mindset of iteration
when we begin to take our first steps in implementing new whole school designs, most of us have a natural tendency to “grip too tightly” as a beginner. gripping too tightly only gets you so far and is often unsustainable. you end up exerting too much energy on one thing and aren’t flexible enough to adapt.
many of us have tried to diet, and statistics show that 95% of us will fail. you start with great intentions. you’re going to log every meal, eliminate all carbs and sweets, and you set aggressive goals on weekly weight loss. the first week or so is going great. you are doing everything right, but the diet is creating additional stress. to make the shift from a strict “diet” mentality—that will almost surely set you up for demoralizing failure—to a new, healthier and sustainable way of eating, you need to adapt the plan and make it work for you. if you’re too rigid, you can’t personalize the plan to work for you, rather than you working for the plan. (note: if you’re not a dieter, substitute any other new habit or skill you’ve tried to learn.)
as you learn to teach using personalized learning strategies, set appropriate levels of milestones and goals. once students start experiencing personalized learning, they will be more open to providing you with direct feedback on what is working for them and what is not. you will feel that you are having better relationships with your students and be comfortable with being a co-learner in this journey. personalized learning is a journey, not a destination.
consider the once radical but now familiar apple products. even something as innovative as the touchscreen didn’t start out as “one giant leap for mankind” but as incremental steps.
the first commercially available tablet was introduced in 2000 but it never took off. we can analyze the evolution of the ipod, which later evolved into the iphone and ipad. there were nuanced changes to the user’s behavior in each iteration. consider these stages in the evolution of the tablet:
what does apple have to do with you? the seeming “magic” of apple reminds us that invention and success are not linear. new ideas get traction, they are improved and refined by users (and students), and gradually they become so familiar and intuitive that we don’t remember the origins of the process or the product. it takes time, experimentation, iteration, and evolution to get new processes to reach their potential and become nearly automatic. with the right mindset, we can embrace new school designs and processes and we can enjoy the journey with our students.
i’m grateful to gisele huff and michael horn, who encouraged me to help kipp empower and continue to work with other schools. their support has been instrumental to my thinking and the direction of 瑞士vs喀麦隆亚盘赔率 . i founded 瑞士vs喀麦隆亚盘赔率 with the support of dave whorton at tugboat ventures and jennifer carolan at newschools venture fund, who believe that 瑞士vs喀麦隆亚盘赔率 can make a lasting difference. howard behar, 瑞士vs喀麦隆亚盘赔率 board member and former president of starbucks, encouraged me to put my thinking onto paper. he introduced me to janet goldstein, who helped me shape the concept for this playbook as an open-ended, interactive introduction to the concept of personalized learning. melissa lyman, who designed the cover and interior pages, brought the text alive. kawai lai created all the hand-drawn art. jane bryson ensured that what’s in the playbook aligns to what we do on the ground at schools and it’s doable. amy jenkins oversaw the project to make sure we got it out on time for everyone. my wife, angela, who unconditionally supports my efforts to bring personalized learning to every student. my mom, kay, whom many have heard stories about during my keynotes and who has instilled in me the value of education. i am grateful to all the teachers, superintendents, ee staff, and all the people in the industry who believed in us and who have been part of the growth of 瑞士vs喀麦隆亚盘赔率 . together we are changing the lives of students, schools, and communities every day.
anthony kim is the ceo and founder of 瑞士vs喀麦隆亚盘赔率 , the leading provider of personalized learning solutions to school districts, with offices in san francisco, ca, washington dc, and pittsburgh, pa. a seasoned entrepreneur and advocate for education innovation, he was inspired in part by the gap he saw between the technology used for consumer and business purposes compared to education. anthony sold an earlier company, provost systems, which provided comprehensive solutions to school districts for virtual education, to edisonlearning (formerly edison schools) in 2008 and served as executive vice president of online at edisonlearning until 2010. in 2010 he had the opportunity to work closely with kipp empower in los angeles to develop one of the early blended learning models, which later led to the launch of 瑞士vs喀麦隆亚盘赔率 . anthony graduated from cornell university with a degree in architecture, which combined his interests in math, art, and design thinking, and he has served as an advisor to several software companies. an avid triathlete, he lives in san francisco with his wife, angela, and two huskies, bonnie and clyde.