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esther schindler has been writing for the tech press since 1992. she specializes in translating from geek into english. her name is on the cover of about a dozen books, most recently the complete idiot's guide to twitter marketing. esther quilts (with enthusiasm if little skill), is a top amazon reviewer, and is a dedicated chocoholic. she works from her home in scottsdale, arizona, with one of two cats on her lap. follow her on twitter at @estherschindler.